(Oct. 10, 2008, San Jose Mercury News)

A projected water shortfall by 2030 is prompting renewed conservation efforts in San Jose, and the city council adopted a plan on Sept. 23 that will support some new conservation strategies — including potentially higher water rates

About half of the city’s targeted water savings is expected to come from plumbing code changes and new building guidelines that will likely change in the next few months…

The plan also talks about the possibility of “conservation pricing,” which would be a raised water rate that would create an incentive to conserve and help water companies pay for conservation programs...

“The highest users are in multifamily units,” Nasser said at the meeting. He added that new meters are being installed in many apartment buildings.

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