LeakBird

(April 22, 2009, The Sacramento Bee)

Hoping Californians can save water like they did energy, the state on Tuesday launched a conservation campaign to nudge all residents to take simple steps to help each other through the drought.

Dubbed “Save Our Water,” the program is modeled after the highly successful “Flex Your Power” campaign that helped California in the energy crisis of 2001…

“We have to come up with a survival strategy,” said Tim Quinn, ACWA executive director. “The biggest tool in the toolbox is conservation.”

(Original Article Here)

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