RED ALERT: Water Conservation Key Survival Strategy for California: New “Save Our Water” Campaign Launched by State (SacramentoBee) 
(April 22, 2009, The Sacramento Bee)
Hoping Californians can save water like they did energy, the state on Tuesday launched a conservation campaign to nudge all residents to take simple steps to help each other through the drought.
Dubbed “Save Our Water,” the program is modeled after the highly successful “Flex Your Power” campaign that helped California [...]